Today’s consumers are demanding a lot more from their protein powders, and many brands are responding with products delivering adaptogens, prebiotics, and other extra health boosters. We’ll compare two leading brands: Flavcity protein powder and Healthy Truth Go Pro, so that you can make an informed purchase decision.
FlavCity, a brand owned by online personality Bobby Parrish, offers several protein powders intended to be used in smoothies and shakes called “Protein Smoothies.” Healthy Truth is a newer provider on the scene—hailing from Massachusetts, its protein powders and other products are now available in stores throughout America. In this article, we’ll examine two products with similar flavor profiles: FlavCity’s Brownie Batter Protein Smoothie mix and Healthy Truth’s Go Pro Organic Cacao Plant-Based Protein Powder. They have the same price point of $59.99, so we will compare them using several other metrics to inform your purchase decision.
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FlavCity Protein Powder vs. Healthy Truth Go Pro:
Ingredients
The FlavCity Brownie Batter Protein Smoothie is made using several organic products and animal byproducts. These include whey protein concentrate, which is made with grass-fed milk that has not been denatured, and powders made from banana, coconut milk, and peas. The formula also contains collagen and non-GMO buttermilk powder for added protein, as well as organic cocoa, sea salt, and monk fruit extract for that sweet flavor.
Healthy Truth Go Pro, on the other hand, is made with all plant-based ingredients. To make this product, they mix powders made from peas, sacha inchi, and brown rice to create what they call a “proprietary plant protein blend.” Most of the protein comes from this blend. Healthy Truth then adds powdered ingredients that help to eliminate stress and enhance endurance, such as ashwagandha and masa. Inulin powder is also included in this mixture as a prebiotic.
Finally, they include cacao powder for its antioxidants and flavor and monk fruit powder, which acts as a zero-calorie sweetener. Healthy Truth founder and Chief Creative Officer Bruce Namenson explains, “You will not find a cleaner product. I’ve been lifting weights and going to the gym since I was 15 years old, and was frustrated that when you come out and you buy Detour, Kind, Cliff, it’s loaded with sugar and chemicals. I wanted to make something that was clean as could be.”
The main difference between how these brands make their powders is FlavCity’s decision to work with animal byproducts, and Healthy Truth’s decision to be entirely plant-based.
FlavCity Protein Powder vs. Healthy Truth Go Pro:
Amount of protein and accessibility
Both of these brands make sugar-free products and are concerned with the ethical sourcing of their ingredients. The FlavCity Brownie Batter protein powder has 25g of protein per serving. Flavcity does not use oils, gums, or emulsifiers; they also are a nut-free company. The inclusion of collagen—specifically, grass-fed bovine collagen peptides—within their product is intended to add an extra burst of protein and aid in joint support.
The Healthy Truth Go Pro protein powder has 22g of protein per serving. Healthy Truth classifies its products as ultra-clean, which means they are certified organic, gluten-free, and kosher. It also means that their powders are entirely plant-based and lactose-free.
FlavCity Protein Powder vs. Healthy Truth Go Pro:
Plant-based or grass-fed protein?
Protein makes up the main structure within our muscles, which means it is essential for normal body function. Research has confirmed the commonly-held belief that serious athletes need to take in more protein than non-athletes per day. This observation leads to bigger questions: Where can you get that extra protein? And how can you make sure that the protein you’re ingesting is the safest and healthiest it can be? This has led many chefs to experiment with high-protein solutions and directly contributed to innovation in protein powders.
According to research conducted in 2004, animal-based protein is a more effective way to take in protein, as animal byproducts like whey and collagen naturally contain more protein than plant byproducts. However, consuming animal-based protein also results in an increased intake of saturated fats and cholesterol, which can result in negative health implications. On the other hand, plant-based protein is less potent but contains less saturated fats and cholesterol. Vegetarian diets have been shown to support heart health and are often even higher in fiber and phytonutrients than omnivorous diets.
FlavCity Protein Powder vs. Healthy Truth Go Pro:
Reviews
The FlavCity Brownie Batter reviews are very favorable, with an average rating of 4.5 stars and many satisfied customers commenting about the accurate brownie flavor. One verified customer, Debra Dziedzic, commented, “This Smoothie is AWESOME!!! Smooth, creamy, loaded with chocolate flavor; literally a liquid brownie.” The negative comments generally focus on the product’s bad aftertaste and lack of sweetness.
Healthy Truth Go Pro has an average rating of five stars. One verified customer, Cam D., wrote, “This is my second shipment of the Cacao protein powder and I am addicted. […] I will be adding this to my monthly supplements!” Another customer, Melinda M., wrote, “This protein powder tastes good and has really good ingredients. I will be purchasing more of this.” Most of the comments on Healthy Truth’s protein powders and other products focus on the fact that the ingredients used by this brand are safe, organic, and make people feel good.
FlavCity Protein Powder vs. Healthy Truth Go Pro:
Which one is better?
At the end of the day, Healthy Truth Go Pro surpasses FlavCity Brownie Batter as the better product. A high-quality protein powder should use high-quality, ethically sourced ingredients. Although Healthy Truth Go Pro clocks in at slightly less protein per serving, other considerations like the company’s conscious ingredient sourcing and the powder’s extra health benefits make this product a better and more accessible choice. Additionally, Healthy Truth’s commitment to clean health and their many rave reviews attest to the quality of their products.
Further Reading:
National Center of Biotechnology Information: Enhancement of attributes of cereals by germination and fermentation: a review.
Harvard Health: What is a Plant-based Diet, and Why Should You Try It?
Journal of Sports Science and Medicine: Protein — Which is Best?
Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
