America is not a “one size fits all” nation. From choosing pizza toppings to picking luxury features in cars, we are a people who demand selection and customization. It’s no surprise, then, that the manufacturers of nootropic supplements offer an ever-increasing array of formulas designed to meet distinctly different needs for different consumers at different times and under different circumstances.
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Two brands that have expanded their product lines are Brain Elevate by NOW, which makes nine products marketed as benefitting “cognitive health,” and QUANTUMiND by Evolvere, which offers three different formulas for different purposes.
Both brands benefit from the increasing popularity of nootropic supplements, formulations designed to improve cognitive performance and sharpen focus by promoting brain cell health and efficiency. Research has shown that thinking involves a physical process that depends on a good blood supply to the brain and a healthy transference of blood to the brain cells.
Why use nootropics?
These supplements were initially formulated in the 1970s to overcome cognitive deficits in patients suffering from Alzheimer’s disease, schizophrenia, stroke, attention deficit hyperactivity disorder, and aging. Soon they were being used by people who didn’t have those diseases but wanted to sharpen their thinking skills and remain focused throughout a typical workday.
Nootropics typically contain natural substances that have a strong, positive effect on overall brain functionality. They aim to reduce the inflammatory effect of harmful toxins while stimulating certain neurons to optimize overall brain performance, unlock focus and creativity, and improve productivity. Today, more than 100 powerful substances such as caffeine, vitamin B-12, L-tyrosine, aniracetam, ginseng, and L-glutamine are used in nootropic supplements.
Consumers have turned to these products to help them stay sharp while focusing on mental tasks at work and while they engage in other activities that require a high level of attention. They are popular in college classrooms and other learning environments where the ability to think clearly and memorize new material is vital to success.
Brain Elevate vs. QUANTUMiND:
Ingredients
NOW, the company that makes Brain Elevate and other nootropics, is a family-owned business that traces its roots back to Chicago in the 1970s. Although it now manufactures more than 1,400 supplements and health products, the company remains devoted to using all-natural ingredients in its formulations.
Brain Elevate is a vegan product that contains no GMO products and uses all-natural sources for its active ingredients. Chief among these are ginkgo extract, phosphatidyl serine, huperzine complex L-glutamine, Gotu kola, and choline. It also features a proprietary blend of ingredients called RoseOx, which contains a form of rosemary leaf extract. Similar ingredients in different mixtures and dosages are also featured in other NOW products, such as True Focus and Brain Attention.
QUANTUMiND by Evolvere is a vegetarian pill that offers a longer list of all-natural nootropic ingredients including N-acetyl L-carnitine, L-tyrosine, phenylethyamine, alpha lipoic acid, alpha GPC, ashwagandha, L-theanine, shilajit, green tea extract, Panax ginseng, and black pepper fruit extract. A big plus for QUANTUMiND is a massive dose (500 micrograms) of vitamin B-12, which is more than 16-thousand times the recommended amount of this important vitamin supplement.
Brain Elevate vs. QUANTUMiND:
Flexibility
Scientists have known for centuries that caffeine is one of the most powerful ingredients affecting the human brain, and it has been called the most potent nootropic ever. Many supplements include a healthy dose of caffeine to give users a strong jolt of mental sharpness.
Brain Elevate is among a growing number of supplements that leave out caffeine on the assumption that users already get this ingredient from more traditional sources such as coffee, tea, and other beverages. Researchers warn that getting too much caffeine can cause the jitters and lead to a crash later on.
With QUANTUMiND, the user has a choice. The regular formulation, intended to be used on regular workdays, contains 150 milligrams of caffeine to help the user stay awake and alert for eight hours. QUANTUMiND also comes in a gold formulation with many of the same nootropics but no caffeine. It’s designed for days when the user wants to take a break from the intense concentration of weekday activity and enjoy a more relaxing weekend. Offering its products in these two formats gives QUANTUMiND the edge on flexibility.
Brain Elevate vs. QUANTUMiND:
Cost and value
While customization is a major benefit for consumers looking for just the right combination of ingredients in their nootropic supplements, it makes cost comparison a trickier proposition. Going with the most basic products from each company – regular Brain Elevate and QUANTUMiND – Brain Elevate is the less-expensive product. Consumers can buy 120 capsules for $39.99, and the recommended dosage is one pill per day. QUANTUMiND, on the other hand, is $44.99 for a 20-day supply.
But value is not just about cost, and the greater quantity and wider variety of ingredients mean customers can get more for their money from QUANTUMiND. Also, the manufacturer recommends that the regular dosage (with caffeine) be used five times per week, with the gold formulation for weekends and days off, extending the benefits of both versions.
Brain Elevate vs. QUANTUMiND:
Conclusion
It appears that the move toward more individualized formulas for nootropics and other nutritional substances will continue to gain steam. Customers like choice, and QUANTUMiND fits that bill.
Brain Elevate is a strong supplement with many beneficial ingredients and a good price to commend it, but when the two products are weighed side-by-side, QUANTUMiND comes out as the superior nootropic supplement.
Further reading:
Medical News Today: What are nootropics (smart drugs)?
Science Direct: Nootropic
Psychology Today: Nootropics
Important Note: The information contained in this article is for general informational purposes only and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
