NewsXPartners Corporation has joined forces with PowerBlock, Inc. to support Action For Healthy Kids (AFHK), a nationwide nonprofit dedicated to empowering children to develop healthier minds and bodies. PowerBlock designs and makes adjustable, all-in-one dumbbell and kettlebell stacks used by professional athletes and everyday consumers alike across the United States.
NewsXPartners Corporation (NXP) has announced a collaboration with PowerBlock, Inc., a manufacturer of adjustable dumbbell and kettlebell equipment, to support children’s well-being through charitable initiatives. This alliance supports Action For Healthy Kids (AFHK), a nonprofit grassroots organization that promotes holistic children’s health. AFHK strives to teach and help children build lifelong healthy habits, empowering them to become happy, healthy adults.
For Michelle Titus, PowerBlock’s Director of Brand Marketing and E-Commerce, joining forces with NewsXPartners in service to AFHK was a natural outgrowth of her socially conscious inclination. “Our consumer base is very socially conscious, as are we,” she says. “As a company, we want to do more to leverage that interest in giving back. When NXP approached us, we sensed a great opportunity to do good by contributing our expertise and resources.”
PowerBlock’s innovative core product line consists of all-in-one, self-contained dumbbell sets that can be adjusted for lighter or heavier resistance with a simple shift of a pin. “There are many all-in-one dumbbell stacks out there,” Titus says, “but none have our slightly angled, isosceles trapezoid build. This patented design creates world-class durability. That’s why you’ll find PowerBlock products in the workout facilities of all major North American sports leagues.”
NewsXPartners Corporation (NXP) looks for stand-out companies, like PowerBlock, whose missions go beyond merely making money. It is a champion of numerous social and humanitarian causes.
Originally founded in 2006 to service the public relations and publicity demands of entrepreneurial and developmental-stage enterprises in the health and wellness industries in the Northeastern United States, NXP has since expanded internationally. Today, the firm operates noteworthy campaigns with businesses of all sizes, but its heart and soul still lie in the health and wellness industry.
NXP’s Media Director states, “We look for companies wanting to do some good in the world – to make lasting contributions with impacts beyond commerce. In PowerBlock, we see such a company. They produce superior products; it’s true. But just as importantly, they are genuinely a good corporate and social citizen.”
PowerBlock and NewsXPartners (NXP) Join Forces in Supporting Kids’ Health and Success is an original (News7Health) article.
AFHK’s approach to empowering children’s well-being
Co-founded in 2002 by former U.S. Surgeon General David Satcher, AFHK’s vision statement affirms a belief that “healthy children create a better world.” AFHK designs programs to empower children to eat healthier, be more active, cope more effectively, and make responsible decisions. Its programs revolve around meeting children’s needs in three core areas:
1. Access to healthy foods and nutritional education: Without healthy food, young bodies and minds can’t get the fuel needed to reach their full potential. However, understanding what to eat, how often, and in what portions is as important as access.
2. Regular physical activity: AFHK firmly believes that regular physical activity is integral for maintaining healthy energy levels, an active imagination, and systemic health.
3. Social-emotional learning: AFHK also believes that learning to establish and maintain healthy relationships helps children build character, resilience, and empathy.
To promote these core areas, AFHK helps parents and educators find and obtain the necessary resources to empower children to lead happier and healthier lives. This mission is especially critical in underserved communities, where historical trends show lower levels of family engagement.
AFHK’s “family-school partnership model” is both holistic and inclusive, seeking to foster “deep impact” partnerships among families, schools, and districts. AFHK helps these parties build greater capacity for working together in support of children’s long-term health and well-being.
From grants to in-depth resources and tailored school- and district-level support, AFHK strives to help institutions create, build, and maintain sustainable programs that support students’ physical and emotional well-being more effectively. The ultimate goal is to bring about positive change at both the individual and community levels.
Charity Navigator has awarded AFHK a four-star rating, indicating that this organization “exceeds or meets best practices and industry standards across almost all areas.” Moreover, nonprofits with this rating are deemed “likely to be a highly effective charity.”
About
NewsXPartners is an international publicity and public relations firm headquartered in New York.
Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
